the bistro off broadway

Wall Street Journal
Taking the Fight to the Democrats
By Kimberley A. Strassel

In Virginia's gubernatorial race, opponents of Terry McAuliffe may have cracked the playbook Democrats have used to win in states that ought to go Republican.

Democrats used the 2012 election to fine-tune a strategy for beating conservatives in conservative-friendly states. A handful of GOP players are now using Virginia's off-year gubernatorial race to trial-run a strategy for defeating that Democratic tactic.

Virginia so far has been a carbon copy of what Democrats did so successfully in last year's Senate and House races. The approach runs thus: A Democratic candidate, assisted by unions and outside partisan groups, floods the zone with attack ads, painting the GOP opponent as a tea-party nut who is too "extreme" for the state. The left focuses on divisive wedge issues—like abortion—that resonate with women or other important voting constituencies.

As the Republican's unfavorable ratings rise, the Democrat presents himself as a reasonable moderate, in tune with the state's values. A friendly media overlook the Democrat's reliably liberal record, and the lies within the smears against his opponent, and ultimately declares the Democrat unbeatable.

This is how Sen. Heidi Heitkamp won in North Dakota (while Mitt Romney won there by 20 points); how Sen. Joe Donnelly won in Indiana (Romney by 10 points); how Sen. Jon Tester won in Montana (Romney by 14 points). And this is how Democratic gubernatorial candidate Terry McAuliffe hopes to beat his GOP rival, Virginia Attorney General Ken Cuccinelli.

The McAuliffe crew has for months slammed Mr. Cuccinelli as a whackadoodle social conservative—suggesting that the respected lawyer is against punishing rapists, against allowing divorce, against contraception. The latest McAuliffe ad presents an obstetrician who declares that Mr. Cuccinelli would "make all abortion illegal." Mr. McAuliffe's advertising rarely ventures into discussing his policy ideas.

The media have failed to challenge most of these accusations, showing considerably more interest in polls showing Mr. McAuliffe pulling ahead, while unfavorability ratings for Mr. Cuccinelli have increased—no doubt driven by the negative ads. The tenor of the campaign coverage: Mr. Cuccinelli is finished…

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