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Five seniors named CBC/Vectren 'Lead the Way' scholars

DAYTON, Ohio - Five area high school seniors have earned $1,000 scholarships for their creative approach to encouraging classmates to donate blood in the annual Community Blood Center/Vectren Lead The Way Creative Scholarship competition.

The 2015 Lead The Way Scholarship winners represented high schools in Montgomery, Shelby, and Darke County.  The five seniors awarded $1,000 for college tuition assistance are: Marcus Jordan from Trotwood-Madison High School; Ashley Keller from Lehman Catholic High School in Sidney; Kyle Szwajkos from Christian Academy Schools in Sidney; Eric Wathen from Miami Valley Career Technology Center in Englewood; and Hannah Wenig from Versailles High School.

Applicants were challenged to create a campaign theme for a high school blood drive.  The scholarship winners found inspiration in favorite games or movies, challenges at school, and national news headlines.  They expressed their ideas in clever campaign slogans, and designed t-shirts, brochures, posters or a video as recruitment tools.

Marcus Jordan (Trotwood-Madison High School) - “All Lives Matter – Give Blood”

The theme “All Lives Matter – Give Blood” by Marcus Jordan demonstrated his awareness of the national debates on racial equality and lifestyle tolerance by using blood as a strong symbol of unity.  The original art work for his t-shirt combined a male and female figure with an upside down heart symbolizing a blood drop. He wore the t-shirt when he donated for the first time at his high school.

“My idea will inspire my classmates, friends and family because it gives a universal message that everyone will understand,” he said.  “I want people to understand that everyone deserves a chance to live no matter of their circumstances, ethnicity, or religious beliefs. If you truly in your heart care about the well-being of others you will donate blood to help them. That’s what giving blood is all about.”

Marcus plans to study dentistry at Northern Kentucky University and to someday open his own dental practice.

Ashley Keller (Lehman Catholic High School) - “Be a Stud Donate Blood”

Lehman Catholic senior Ashley Keller lives in Piqua.  She illustrated her theme “Be a Stud Donate Blood” with a t-shirt design featuring a cartoon blood drop with muscular biceps.  She considers it a fun theme with a serious message.

“High school students feel they are strong and can accomplish anything,” she said. “My slogan signifies the courage and strength it takes to be a blood donor.  At Lehman Catholic we are taught that our faith is strong enough to overcome anything and as a blood donor students can feel empowered by their donation, knowing it will save a life.”

Ashley plans to major in early childhood education at Bluffton University and would like to become an elementary school teacher.

Kyle Szwajkos (Christian Academy Schools) – “Raise Your GPA – Gifted Pint Average”

Kyle Szwajkos lives in Piqua and attends Christian Academy Schools in Englewood. His blood drive campaign focused on recruitment for both the school blood drive and the CBC Red Cord Honor Program Campaign.  Students can earn a Red Cord by registering to donate three times in their high school careers.

“My campaign slogan, “Raise Your GPA,” changes grade point average to Gifted Pint Average,” he said.  Kyle’s poster and brochure artwork featured three blood drop characters.  “This number is the amount of pints of blood the student has donated.  The campaign encourages high school students to earn a CBC GPA of 3.0 to earn a Red cord for graduation and to show their dedication to saving lives. The Gifted Pint Average is as important as an academic GPA.”

Kyle plans to attend Bowling Green University to pursue a degree in psychology. He would like to specialize in treating emergency workers who respond to traumatic events.

Eric Wathen (Miami Valley CTC) – “It’s a Small World: Saving Someone’s World, One Donation at a Time”

Eric Wathen lives in Miamisburg and attends Miami Valley CTC.  He borrowed Disney’s “It’s a Small World” and added “Saving Someone’s World, One Donation at a Time.”  His poster and t-shirt design featured the earth inside a blood drop.  He was the only winner who also created a video.  It features a pulsing sound track with areal images, along with blood donation facts and blood drive preparation tips.

“Using the theme of “It’s a Small World” brings the needs of others into perspective,” he said. “Another aspect of the marketing plan would be creating a bulletin board on which students are encouraged to share the names of people they know who needed blood.  The names would be written on a picture of the earth.  During the blood drive, students would use a globe stress ball to squeeze, write their name on a pledge banner, and get a shirt with the small world graphic.”

“By creating the ‘small world’ attitude, each blood donation becomes more personal,” he said. “It may be your friend, family member, or classmate who needs your blood.”

Eric plans to study sports management at Wilmington College and would like to work in marketing and community relations for a minor league baseball team.

Hannah Wenig (Versailles High School) - “Get Out of Class Free – This card may be kept until needed to donate blood”

Versailles High School senior Hannah Wenig was inspired by the popular board game “Monopoly” to create a clever “get out of jail card” theme for blood drive posters and hall passes “Motivating students to give blood at their high school blood drive can sometimes be a tricky task,” she said.  “A clever, student-focused campaign slogan is needed to grab a young person’s attention.”

“I took the idea of the ‘get out of jail free’ card and altered it into a card that gets students  ‘out of class’ for free instead,” she said.  Even if a student only participates to get out of class, the purpose is reached as up to three lives may be saved in the process.  It is important to know the impact blood contribution has on society, and this knowledge may spur students to continue donating in the future.”

Hannah said she wants to study nursing at Indiana Wesleyan University in Marion, Indiana “because of my compassion for others.  I am interested in neonatal nursing and would love to work with babies.”

2015 Lead The Way scholarship applicant videos and samples of winning artwork will be available at: www.GivingBlood.org/giving-back/reward.  The Lead The Way Creative Scholarship for High School Seniors is made possible by a $5,000 grant from Vectren.  It is open to all graduating, college-bound seniors in CBC’s 15-county region whose high school hosts a CBC blood drive.


 
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