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VHS senior Wenig
creates clever way to recruit blood donors
DAYTON, Ohio – It was her final week at Versailles High School, but
senior Hannah Wenig remembered to donate at the May 18 Versailles
Knights of Columbus blood drive. She hopes to continue reminding
classmates to donate with the “Get Out of Class Free” campaign that
helped her win a Community Blood Center/Vectren Lead The Way Creative
Scholarship.
Also awarded Lead The Way Scholarships were: Marcus Jordan from
Trotwood-Madison High School; Ashley Keller from Lehman Catholic High
School in Sidney; Kyle Szwajkos from Christian Academy Schools in
Sidney; and Eric Wathen from Miami Valley Career Technology Center in
Englewood.
Applicants were challenged to create a campaign theme for a high school
blood drive with a clever campaign slogan and well-designed marketing
materials. Hannah was inspired by the popular board game
“Monopoly” to create a clever “get out of jail card” theme for blood
drive posters and hall passes
“The idea popped in my head that instead of ‘Community Chest’ on the
card it could say, ‘Community Blood Drive’ and “Get Out of Class Free.’
I thought it could be something to actually hand out to remind them.”
Hannah wanted to make sure her slogan wasn’t “normal or boring.”
“Motivating students to give blood at their high school blood drive can
sometimes be a tricky task,” she said. “A clever, student-focused
campaign slogan is needed to grab a young person’s attention.
“Even if a student only participates to get out of class, the purpose
is reached as up to three lives may be saved in the process. It
is important to know the impact blood contribution has on society, and
this knowledge may spur students to continue donating in the future.”
Hannah plans to study nursing at Indiana Wesleyan University in Marion,
Indiana. She said she chose nursing “because of my compassion for
others. I am interested in neonatal nursing and would love to
work with babies.”
2015 Lead The Way scholarship applicant videos and samples of winning
artwork will be available at:
www.GivingBlood.org/giving-back/reward. The Lead The Way Creative
Scholarship for High School Seniors is made possible by a $5,000 grant
from Vectren. It is open to all graduating, college-bound seniors
in CBC’s 15-county region whose high school hosts a CBC blood drive.
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