Survey Reveals Women’s Facebook Opinions
(NAPSI)—More than 400 women revealed their secret Facebook habits and
opinions in a survey that showed there’s a fine line between friend and
“frenemy.”
The survey was conducted by Eversave, a company offering daily deals
called “Saves,” to better understand the effect of social networking on
deals. However, results also uncovered the surprising love/hate
relationship women have with the social networking site.
The survey found one reason women like Facebook is because they can
receive alerts on daily deals, one of the fastest-growing online
activities today. Eighty-seven percent of the women said they find out
about deals by “liking” daily deal companies on Facebook and 45 percent
learn about savings through their friends’ posts.
However, the data also uncovered some interesting things about Facebook
friendships.
The survey revealed that while women use Facebook to keep their friends
informed about what they are up to (79 percent) and share interesting
and/or funny links and videos (64 percent), they have little tolerance
for friends who use the site to brag or overshare.
In fact, 85 percent of those surveyed claim they have been annoyed by
their online friends, and that the following bothersome behaviors
topped the list:
• Complaining all the time (63 percent)
• Sharing unsolicited political views (42 percent)
• Bragging about seemingly perfect lives (32 percent).
Despite the occasional annoyances, women appreciate Facebook for
allowing them to see friends’ photos and videos (91 percent) and
helping them search for long-lost friends (76 percent).
“Most people regard social media, like Facebook, as a place to gripe or
boast because they often can’t do it in real life,” said Charlene
DeLoach Oliver, JD, CISR, an attorney turned blogger at
CharleneChronicles.com. “They also use it as a tool to connect with
people, stay abreast of breaking news and find great deals, contests
and giveaways.”
“I have a love/hate relationship with Facebook,” commented one
respondent, Jennifer Brocato of Raynham, Mass. “On one hand, it keeps
me in contact with friends and family I rarely see and get to talk to.
On the other hand, it can be a huge time waster. All in all, I am glad
Facebook exists.”
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