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Dayton Business Journal...
Report: Facebook loses 6M U.S. users in May
by DBJ Staff
Tuesday, June 14, 2011

Facebook Inc. reportedly saw U.S. users drop by 6 million during May and also saw user declines in some European counties. However, Facebook still saw overall growth during the month, but at a slower rate than earlier this year.

The Inside Facebook Gold blog reported that while Facebook is still marching toward 700 million global users, it is taking longer to get there than expected.

It had been growing by about 20 million users per month until April when that dropped to 13.9 million and May when it fell to 11.8 million.

The big drop came in the U.S., with about 6 million fewer users in May for a total of 149.4 million. Canada fell 1.52 million to 16.6 million and the U.K., Norway and Russia all posted losses of more than 100,000.

Offsetting those losses somewhat are gains in newer Facebook markets such as Mexico (up 7.6 percent to 25.6 million), Brazil (up 10 percent to 19 million), India (up 6.7 percent to 26.6 million) and Indonesia (up 4 percent to 37.9 million).

Inside Facebook Gold bases its numbers on Facebook’s advertiser tools, counting the number of Facebook users who sign onto the social network each month.

Facebook ranked as the top Web site in terms of Web visits, according to a recent report.

Facebook had 10.4 percent of all Web visits for the first week of May, with Google Inc.coming in just shy of 8 percent. However the report said Google’s YouTube site had 3.1 percent, which would give Google’s combined Web presence an 11 percent share of all Web visits and put it ahead of Facebook by less than one percentage point.

Yahoo Inc. ’s mail service was fourth on the list with 2.9 percent of all visits, and Yahoo’s main site was fifth with slightly fewer than 2.5 percent. Microsoft Corp. ’s Bing site came in at sixth.

AOL, eBay Inc. and Amazon.com also scored on the list.

In addition to private users, the business community has begun to embrace social media sites such as Facebook for marketing and networking. Many Dayton area companies including Premier Health Partners, Kettering Health Network and Teradata Corp. all have Facebook pages.

The rise of electronic devices has made posting and reading social media an instantaneous function. People access social networks via their smartphones and mobile tablets, such as the Apple Inc. iPhone and iPad, Research In Motion ’s BlackBerry phones and Google Android devices. Forty-two percent of Twitter users and 34 percent of Facebook users visit the site at least once per day using their smartphone, according to a recent survey.

And more gadgets are on the way with Dell Inc. planning a tablet with Microsoft operating system, and Intel Corp. planning its Ultrabook.

Read it with links at Dayton Business Journal


 
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