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Upstart Business Journal
Obama: 'Time' person of the year (and leader of an awesome geek squad)
by J. Jennings Moss, Editor
December 19, 2012 

“You do understand that as President of the United States, the amount of power you have is overstated in some ways,” Obama tells Time magazine. “But what you do have the capacity to do is to set a direction.” 

If there's a message for entrepreneurs and startup founders from Time magazine's selection of President Barack Obama as its Person of the Year for 2012, it's this: Surround yourself with geeks. 

The magazine spills considerable ink talking about the significance of Obama—the first African-American president, a man who campaigned openly on a platform of raising taxes, a politician who ended the military's ban on gay service members and who ultimately backed same-sex marriage—winning a second term. The magazine described him as being the "architect of the New America." 

But in words and in photos, Time also devoted considerable praise to a group of people who helped Obama win—the data miners manipulated social media to get pro-Obama voters to the polls and to encourage more people to contribute financially to the campaign. 

"Message is one thing, but in modern presidential politics, it can’t go very far without a machine. And during Obama’s 2012 campaign, that machine was fueled with new methods devised by a geek squad convened from multinational ad agencies, corporate consultancies and high-tech start-ups," starts a story about this team from Time's Michael Scherer. 

Read the rest of the article at Upstart Business Journal


 
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