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Life
Today
At $7 a cup,
this Starbucks joe is black gold
By Ben Popken, TODAY contributor
Fancy a $7 cup of Starbucks?
In this day of skyrocketing gas, grain and food prices, only a select
few do.
But that's the price for a special rare brew Starbucks is serving up in
just a few locations.
If you want to sip this black elixir, you'll have to ask for "Costa
Rica Finca Palmilera," and fork over $40 for a half-pound. Also, you'll
need to live in Seattle or Portland.
Only 48 stores in the country have the beans, and 46 of them are in one
of these two cities.
It's not just any Starbucks there that have them, either. Only
locations boasting the $11,000 "Clover" coffee machine are worthy to
brew the beans. The coffee doesn't have to be made in the Clover,
though. It's also available as a pour-over.
Jimmy Kimmel mocks the new $7-a-cup premium coffee at Starbucks with a
blind taste test where he provides two identical cups of regular coffee
and records tasters' "impressed" reactions.
Starbucks said Wednesday there's a very good reason for the premium
price on this "exotic" blend from a rare "Geisha varietal" line, which
comes from an ancient line of plants that traces its lineage back to
Ethiopia.
They didn't make very much of it.
It's simple supply and demand, created for demanding coffee fans in two
of the nation's most coffee-centric cities…
Read the rest of the article at Life Today
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