sales jump, vodka brand remains top seller
January 19, 2012
sales in Ohio hit record levels in 2011 as more drinkers reached for
liquor containing at least 21 percent alcohol by volume increased $40
or 5.3 percent, to $793.7 million in 2011, the Ohio Department of
Thursday. The cash boost outpaced the state’s overall consumption,
increased 3.9 percent to 11.4 million gallons.
bump helped the state net about $237 million in the fiscal year that
June, said Matt Mullins, a Department of Liquor Control spokesman. The
increase from the second half of the 2011 calendar year will be
revenue in the state’s current fiscal year, he said.
“This is a
positive indicator for Ohio’s economy, showing that Ohioans are again
patronizing restaurants and entertainment businesses,” Commerce
Goodman said in a release. “As consumer tastes become increasingly more
sophisticated, they tend to buy more of the premium products.”
region has got into the liquor industry as Buckeye Vodka launched last
The Dayton-based spirit has seen sales jump since it rolled out last
liquor recovered in 2011 after seeing decreases in the state in three
last four years, the department reported. Wholesale dollar figures
percent to $244 million.
Kamchatka Vodka was again the highest selling brand of spirituous
Ohio last year.
“Whether linked to expanded happy hour
offerings or a larger selection of flavored spirits, consumers appear
enjoying more specialty drinks and pairing their meals with more
products,” Ohio Restaurant Association Spokesman Jarrod Clabaugh said
Read this and other articles at the Dayton