Dayton Business Journal...
Google, Facebook, Twitter fight ‘bad ads’
Silicon Valley / San Jose Business Journal
Thursday, June 14, 2012 

Google Inc., Facebook Inc. and Twitter Inc. have joined an alliance of online advertising companies that is trying to protect consumers from “bad ads” that may contain links to viruses, spyware and other malware. 

The new Ads Integrity Alliance in a press release on Thursday said its members have already been fighting such abuses but by banding together will be more effective. The alliance is led by Maxim Weinstein, executive director of StopBadWare, a nonprofit focused on protecting consumers from such online abuses. 

“No one can address Internet-scale threats on their own, so we’re bringing together industry leading organizations to tackle the problem collaboratively,” Weinstein said in the announcement. 

Eric Davis, global public policy manager at Google, said, “Bad ads, such as those that facilitate malware distribution or deceive users, diminish the online user experience and threaten trust in the Web.” 

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