Dayton Business Journal...
BBB offers advice on using social media
Thursday, March 22, 2012 

Just about every marketing executive, CEO or small-business owner knows social media is vital for companies to help get the word out about their business and products, as well as allowing them to interact in real-time with customers. 

But doing something about that and figuring out how to use social media is a daunting task. Even something that seems as simple as choosing which site to use can prompt a headache for some people. 

The Dayton Better Business Bureau recently offered up some advice for companies about social media, including which sites to use. It also focused on why it is important for companies not using social media to become active in some way with some of the sites. 

Some interesting statistics from the column by Dayton BBB CEO John North include: 

• 93 percent of marketers use social media for business. 

• Facebook    tops Google    for weekly traffic in the U.S. And, if it were a country, it would be the third largest. 

• A new member joins LinkedIn    every minute. 

• YouTube    is the second largest search engine in the world. 

With statistics like these, how can you not use it for your business? It’s a great way to create word of mouth marketing for your business. 

Among the top tips are to keep your social media posts interactive, develop a social media policy and keep your content current. 

Read this and other articles, plus the rest of the BBB column, at Dayton Business Journal