Business
First
Girl
Scout cookies getting new look
by Evan Weese, Web coordinator
Wednesday, November 21, 2012
The
Girl Scouts have baked up some
changes to their signature cookies.
But
don’t worry, it’s not the
cookies themselves. For the first time in 13 years, the $790-million
Girl Scout
Cookie Program is rolling out a new package design, showcasing the
brand’s
identity in a more contemporary look.
“The
new boxes feature information
that’s important to share with people who support Girl Scouting by
buying
cookies, and they convey the new Girl Scouts as the leadership program
that it
is,” Tammy Wharton, CEO of Girl Scouts of Ohio’s Heartland Council,
said in a
statement.
The
boxes are rolling out for the
cookie season running Jan. 13 to April 17 as part of an overall brand
refresh
for the Girl Scouts’ 100-year anniversary. Each of the eight cookie
varieties
will take on a new look, displaying images of girls volunteering in the
community, enjoying arts and sports, and being entrepreneurial.
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