KitchenAid Enters Home Soda Category in Collaboration with SodaStream
Brands Collaborate on KitchenAid Soda Maker “Powered by SodaStream” 

BENTON HARBOR, Mich. and AIRPORT CITY, Israel - June 17, 2013 - KitchenAid, a leading maker of premium kitchen appliances and culinary tools and a brand of Whirlpool Corporation (NYSE: WHR), and SodaStream International, Ltd. (NASDAQ: SODA), the world’s leading manufacturer and distributor of home beverage carbonation systems, today announced a collaboration that will introduce a jointly developed home carbonation system to the KitchenAid portfolio. The soda maker is expected to be available at retail in the fourth quarter of 2013.  The terms of the deal were not disclosed. 

 “We are excited to expand our KitchenAid family of products and enter the growing category of home carbonation,” said David Elliott, general manager of KitchenAid small appliances. “Working with SodaStream brings together their best-in-class technology with our stylish design signature to offer a premium product for our consumers worldwide.” 

“KitchenAid is an iconic global brand and we welcome them to the SodaStream revolution,” said Daniel Birnbaum, CEO of SodaStream. “Our unique platform will enable KitchenAid to provide its large and loyal consumer base with the many benefits of home carbonation.  We look forward to leveraging the combined strengths of our two brands to advance the category and reach an even broader global audience.” 

About KitchenAid:  Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks.  Today, the KitchenAid brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars.  To learn why chefs choose KitchenAid for their homes more than any other brand*, visit KitchenAid.com or join us at Facebook.com/KitchenAid and Twitter.com/KitchenAidUSA. 

* Based on a 2012 survey, KitchenAid was found to be the home kitchen appliance brand chosen most often by members of the International Association of Culinary Professionals 

About SodaStream: SodaStream is the world’s leading manufacturer and distributor of home beverage carbonation systems which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 60,000 retail stores in 45 countries around the world, including 15,000 retail stores in the United States.  For more information, visit http://www.sodastream.com.