The Business Courier
Study: A little Facebook won’t hurt you
By James Ritchie 

If you’re feeling guilty about sneaking onto Facebook at the office, you can relax: It’s actually helping you to do your job. 

So says a new study. 

Social media and digital devices are allowing people to be more flexible about when and where they work, researchers at the United Kingdom’s University of Warwick found. 

“We found that the ubiquitous digital connectivity altered workers’ sense of ‘presence,’” professor Joe Nandhakumar said in a press release, “and helped rather than hindered the effective completion of collective tasks.” 

Nandhakumar and colleagues in the Warwick Business School found that social media fits with modern work demands in which jobs are no longer a nine-to-five proposition. 

“There is a growing body of evidence which suggests that instead of adopting uncritically popular views of digital connectivity as something disruptive, organizations should instead investigate further,” he said. “They should explore how employees can be better equipped and empowered to manage their time and productivity in this environment.” 

The study examined technology companies in the UK, Finland and Germany. It’s being published in the Information Systems Journal. 

It’s not the only recent research showing showing the benefits of social media… 

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