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Upstart
Business Journals
The
priceless marketing of a $100 grilled cheese
Teresa
Novellino
The
UpTake: Here's one Chicago restaurant's real recipe for a $100
grilled cheese: turn a commonplace lunch item into a luxury meal with
premium ingredients, place a decadent price tag on it, cook up a
press release and watch the incredulous headlines roll in.
Are
you crazy enough to pay $100 for a Zillion Dollar Grilled Cheese, a
limited-edition sandwich that a restaurant and bar at the
Ritz-Carlton Hotel in Chicago, announced it would be offering the
month of April?
If
so, watch out for sharp-elbowed expense account types when you
arrive. The restaurant, deco, has now tantalized readers near and far
with imagining how such a grilled cheese might taste.
The
key ingredients include a 40-year-old aged Wisconsin cheddar infused
with 24-carat gold flakes...
Read
the rest of the article at Upstart Business Journals
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