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Darke, Miami & Shelby Counties
Edison State
Community College Unveils New Look
Edison State Community College has unveiled a bold new look that
depicts growth as an emerging brand, which resonates its high–quality
education, a distinction built upon its strong legacy.
Edison State’s rebranding represents its successful and ongoing
transition to a college well beyond its heritage. Today the college
provides higher education and workforce training opportunities in key
industry growth areas that include business, computer information
technology, engineering technology, health science, industrial
management and technology, and social and legal services.
“With strong competition for higher education throughout our region, we
need to differentiate ourselves within the market,” said Bruce
McKenzie, Director of Marketing & Communications at Edison State.
With a stylized “e” as the centerpiece of the Edison State mark, this
free-flowing idea highlights the college’s strong commitment to the
growing communities within Darke, Miami, and Shelby counties.
The new look reflects the evolution of the college as well as its
vision for the future. “Our biggest challenge will be to develop a
meaningful brand with the goal of becoming a desirable addition to the
personal brand of every student,” added McKenzie.
“With this in mind, building on our rich heritage, strong academic
curriculum and great campus amenities, our objective is to become the
conduit for those in southwestern Ohio and eastern Indiana to attain
the level which not only broadens the individual, but realizes the best
that lies within and grows the communities at large.”
Still evoking the clarity and value of the traditional Edison State
logo, the new look represents the broader offering and a means of
focus. The blue, gold, and teal color palette is fresh, vibrant, and
approachable; representing Edison State’s strength, focus on
sustainability and growth as well as its commitment to “educating the
future.” The new typeface lends a modern, clean look that accentuates
the free-flowing “e”.
While the brand and logo have changed to better represent what the
college is today, Edison State’s mission remains the same – to provide
the learning opportunities, support services, and commitment that
enable students to complete their educational goals and realize their
dreams.
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