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Education Dive
With badges, colleges take a hard look at teaching soft skills
Employer demand for new hires with skills like critical thinking and communication has pushed colleges to find ways to show that students have those abilities.
Shailaja Neelakantan
July 26, 2019

Rolando Sanchez gave his students at Northwest Vista College (NVC) a challenge: record a minute-long speech pitching an idea to a hypothetical senior executive and then a second one pitching the same idea to that person's teammates.

"Sell the idea to the senior executive, and persuade the teammates to have them agree to work together to bring the idea to fruition,” explained Sanchez, who teaches economics at one of five community colleges in the Alamo Colleges District in San Antonio, in an interview with Education Dive.

Over three months, Sanchez guided the 51 students through that and other exercises designed to teach them the real-world skills needed to earn an "Initiative badge" — a microcredential akin to a mini specialization.

"It's one thing to say you're a self-starter and another to actually pull out an Initiative badge; or to say 'I'm a great communicator' versus possessing an Oral Communication badge," Sanchez said. He teaches both badges to NVC business and economics students.

Microcredentials are a trend du jour in U.S. higher education, and while tech-related ones are still the most popular, those pertaining to so-called "soft" skills —  such as initiative, oral communication, resilience, empathy and critical thinking —  form a considerable share of the offerings.

That's at least in part because multiple recent studies cite company executives lamenting the lack of such skills in the recent college graduates they hire. Many colleges around the country have begun to offer soft skills badges, either as new courses or by embedding them into existing curricula.

"I don't like to use the phrase 'soft skills' because that makes them sound less important, while in fact, they are the most important skills cited by employers," said Kathleen deLaski, founder and president of Education Design Lab (EDL), a Washington, D.C.-based nonprofit that created the Initiative and Oral Communication badges used by NVC.

'The workplace is changing'

DeLaski is on the money.

Several recent surveys suggest employers aren’t finding employees with strong soft skills at the rates they’d like.

Four out of five employers said written communication skills were what they wanted to see most on students' resumes, according to the National Association of Colleges and Employers' 2019 Job Outlook survey.

Meanwhile, 40% of recruiters found job candidates lacked communication skills, while 30% said the same of critical thinking skills, software firm Ellucian reported in a survey of students and recruiters this year. Students polled said they were seeking these two skills at the highest rates, however.

Other skills employers want to see include problem-solving, adaptability and time management, per 2017 research by recruiting provider iCIMS.


 
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