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Good Housekeeping

Education Dive
Tuition reductions take off as coronavirus shapes colleges' fall plans
With many classes moving online and the campus experience diminished, some schools are lowering the cost of attendance.
Jeremy Bauer-Wolf
July 29, 2020

The rising number of verified coronavirus cases has many colleges confronting a bleak truth: that despite their initial plans, the fall term will likely be virtual.

Hosting classes almost exclusively online isn't a move institutions relish making. Students overwhelmingly prefer face-to-face courses, research shows. And administrators fear that students and families unwilling to pay regular tuition costs for a digital course load, or without a compelling campus experience, will further jeopardize their already uncertain enrollments.

Fewer students would mean less money at a time when institutions' budgets are imperiled. And so in recent weeks, several colleges have reduced the cost of attendance as a way to appeal to students.

Not every school can afford to reduce tuition, however. Experts who study higher education policy say institutions are likely doing so for one of two reasons: either they're prominent enough and their finances are in good enough shape that they want to help struggling students, or they're in such rough financial straits that they want to ensure they'll fill their seats come fall.

Williams College, the wealthiest liberal arts school in the U.S. with a $2.9 billion endowment, falls into the former category. It was the first major college to announce a cut — a 15% reduction in tuition and room and board for the upcoming academic year, circulated at the end of June. Family contributions for students who receive financial aid were also downsized by 15%.

Maud Mandel, president of the Massachusetts college, wrote in a letter explaining the changes that the college's fall sports teams wouldn't compete this semester and that typical campus events would be limited. The college eliminated its student activities fee entirely. But officials plan to reopen campus.

In the weeks following, Princeton University said it would mark down tuition by 10% for students learning on campus and remotely. Georgetown University, in Washington, D.C., and Lafayette College, in Pennsylvania, also announced 10% tuition cuts for students who are studying remotely.

Several historically Black colleges and universities also announced tuition and fee reductions, including Hampton University, in Virginia, Spelman College, in Georgia, and Paul Quinn College, in Texas.

More recently, Rowan University, a public institution in New Jersey, knocked 10% off tuition.

Decisions to lower advertised tuition prices likely weren't made lightly, especially among heavily tuition-dependent private colleges, said Denisa Gándara, an education policy professor at Southern Methodist University.

Those institutions needed to weigh how many students they might gain by trimming tuition against the revenue lost by doing so, Gándara said.


 
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