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Preventive Action Alliance
E-Cigs Target Teens… Nicotine University

E-cigarette sellers are offering scholarships to teens who write essays on topics such as whether a smokeless society can exist or which e-cigarette they'd recommend to others.

This is a shameless marketing ploy to attract and addict a new generation of nicotine users. These companies say they're only helping current smokers switch to smokeless nicotine, but it's having the opposite effect on teens.

Teens overwhelmingly prefer e-cigarettes, with 16% of high school seniors using them within the past month. Once they start using e-cigarettes, many will switch to smoking cigarettes. In fact, one researcher's model estimates that 2,070 smokers quit with the help of vaping while 168,000 teens and young adults started smoking regular cigarettes after vaping.

These companies are only profitable because thousands of teens get addicted to their products each year. They know that. That's why they're advertising to teens on the Internet, on television, on social media sites, and, now, during the college application process.

Read more from Associated Press here


 
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